Today we found the headlines screaming about the escape of Vijay Mallya with 7 bags in a first class flight. They said that a person who sqaundered public wealth and cheated the banks has been allowed to escape.
To me it looked a tad different: to me it seemed that a person who had the charisma to employ lakhs of people expand a business from a small family run setup to the level of a global conglomerate that too in a business like liquor which is not an Indian Saraswat Brahmin's forte launch a grand luxurious airline which redifined flying comfort for the masses from a nation which has been hitherto known as a land of snakes and snake charmers vibed with the businessmen and people of elan in a way in which even they felt smaller.
The only flip side is that he belongs to a nation of thankless countrymen. A person who was solely responsible for generating huge amount of foreign exchange from his rather -our world class liqour business which was almost created from scratch.
All the Airlines were making loss. Indian Airlines and Air India Leading from the front followed by Jet Kingfisher and others. The only problem with Kingfisher is that it had a beautiful and successful liquor business which was generating cash to support to back it up.
Let us look at the story this way.
THERE WAS A BEAUTIFUL BUSINESS IN INDIA CALLED UB SPIRITS WHICH WAS DOING VERY WELL AND GROWING EVERYDAY. THE WORLD LIQUOR BARONS AND CORPORATE WERE AT THEIR WITS END LOSING MARKET SHARE. TO TOP IT ALL THIS COMPANY WAS CONTINUOUSLY ACQUIRING EVERY GOOD NICHE SMALL LIQUOR BRAND AND ADDING IT TO THEIR FOLD. THEIR CHAIRMAN MR VIJAY MALLYA HAD CREATED AN AURA AROUND HIMSLEF OF GOOD TIMES. THE BRAND WAS ASSOCIATED WITH GOOD TIMES FLAMBOYANCE FUN AND LUXURY. SO MUCH SO THAT EVEN THEIR JINGLE YELE LE LE LE LE YO HAD ALMOST BECOME IN INTERNATIONAL FAVOURITE APPEALING TO EVERY TASTE JUST LIKE THEIR BEER.
THE WESTERN LIQUOR CORPORATE WANTED TO STOP THE MARCH OF KINGFISHER ANYHOW. THE WESTERN GOVERNMENT WERE LOSING FOREIGN EXCHANGE AND RUPEE WAS APPRECIATING. THEY WANTED ONLY THEIR LIQUOR TO DOMINATE THE MARKET SO THAT THEY GET THE REVENUES. KINGFISHER HAD TO BE STOPPED OR ACQUIRED. THEY KNEW THAT IT CAN BE ONLY DONE BY THE SUPPORT OF THE TREACHEROUS CORRUPT BUREAUCRATS AND POLITICIANS OF INDIA. THROUGH THEY GOT THE AIRLINES GROUNDED BY NOT GIVING CREDIT FOR OIL AND PARKING SPACE. THE INDUSTRY WAS ALREADY SUFFERING DUE TO IMPOSITION OF AIRPORT TAX AND PARKING FEES DUE TO THE NEW AIRPORTS.
THEY MADE SURE THAT NONE OF THE FOREIGN AIRLINES WOULD PUMP IN MONEY INTO KINGFISHER. THEY MADE SURE THAT THE BANKS AND GOVERNMENT DO NOT SUPPORT THEM WITH FUNDS. THEY USED THE MEDIA TO SHOW VIJAY MALLYA'S NEGATIVE PICTURE AS A BLOOD SUCKER AND PERSON GIVEN TO ENJOYMENTS NEVER HIGHLIGHTING WHAT GOOD HE DID AND WHAT A CHARISMATIC BUSINESSMAN HE HAS BEEN.
THEY FUNDED THE EMPLOYEES TO AGITATE AND TARNISH. THOSE EMPLOYEES WHO HAD BEEN EMPLOYED DUE TO HIS CHARISMA FOR MORE THAN A DECADE AND AN HALF WHO BOUGHT FLATS PAID EMI EDUCATED THEIR CHILDREN WHO ARE NOW SELF DEPENDANT ,, RAISED SLOGANS AGAINST MALLYA. AFTER DOING ALL THIS THE FORIEGN LIQUOR GIANT WHO HAD TACITLY FUNDED ALL THIS ACQUIRED THE LIQUOR BUSINESS FOR ZILCH AND A BEAUTIFUL NATIONAL ASSET WHICH WAS GENERATING FOREIGN EXCHANGE SWITCHED HANDS. THE BUREAUCRATS AND POLITICIANS MADE SURE THAT INDIA GOES BACK TO IT'S OLD WAYS OF CONTAINING FOREIGN EXCHANGE BY DOING ALL SORTS OF TRICKS INSTEAD OF MAKING PRODUCTS THAT WOULD CATCH THE IMAGINATION OF THE WORLD AND GENERATE EXPORT REVENUE.. WE ARE CRYING MAKE IN INDIA MAKE IN INDIA AND WHAT DID WE DO TO THE GREATEST MADE IN INDIA PRODUCT KINGFISHER BEER ..................
MALLYA MUST BE DISGUSTED BECAUSE HE LOST THE WORTH OF ALL HIS TALENT AND CHARISMA : NOT BECAUSE HE WAS NOT CAPABLE , NOT BECASUE HIS TEAM WAS NOT CAPABLE , BUT BECAUSE OF A CORRUPT AND NON COMMITTED GOVERNMENT WHO WOULD PAVE WAY TO AN EASY TAKE OVER TO FILL THEIR PERSONAL COFFERS... NOW THE WHOLE NATION IS CASTIGATING HIM AS A TRAITOR..
FOR ME HE GENERATED TAXES EMPLOYMENT- PAID INTEREST TO BANKS- MADE WORLD CLASS PRODUCTS AND SERVICES, REBRANDED INDIA.
IF MALLYA WAS THE SON OF A MORE GRATEFUL NATION GOD KNOWS HOW MUCH MORE PROSPERITY HE WOULD HAVE CREATED FOR HIMSELF AND OTHERS
To me it looked a tad different: to me it seemed that a person who had the charisma to employ lakhs of people expand a business from a small family run setup to the level of a global conglomerate that too in a business like liquor which is not an Indian Saraswat Brahmin's forte launch a grand luxurious airline which redifined flying comfort for the masses from a nation which has been hitherto known as a land of snakes and snake charmers vibed with the businessmen and people of elan in a way in which even they felt smaller.
The only flip side is that he belongs to a nation of thankless countrymen. A person who was solely responsible for generating huge amount of foreign exchange from his rather -our world class liqour business which was almost created from scratch.
All the Airlines were making loss. Indian Airlines and Air India Leading from the front followed by Jet Kingfisher and others. The only problem with Kingfisher is that it had a beautiful and successful liquor business which was generating cash to support to back it up.
Let us look at the story this way.
THERE WAS A BEAUTIFUL BUSINESS IN INDIA CALLED UB SPIRITS WHICH WAS DOING VERY WELL AND GROWING EVERYDAY. THE WORLD LIQUOR BARONS AND CORPORATE WERE AT THEIR WITS END LOSING MARKET SHARE. TO TOP IT ALL THIS COMPANY WAS CONTINUOUSLY ACQUIRING EVERY GOOD NICHE SMALL LIQUOR BRAND AND ADDING IT TO THEIR FOLD. THEIR CHAIRMAN MR VIJAY MALLYA HAD CREATED AN AURA AROUND HIMSLEF OF GOOD TIMES. THE BRAND WAS ASSOCIATED WITH GOOD TIMES FLAMBOYANCE FUN AND LUXURY. SO MUCH SO THAT EVEN THEIR JINGLE YELE LE LE LE LE YO HAD ALMOST BECOME IN INTERNATIONAL FAVOURITE APPEALING TO EVERY TASTE JUST LIKE THEIR BEER.
THE WESTERN LIQUOR CORPORATE WANTED TO STOP THE MARCH OF KINGFISHER ANYHOW. THE WESTERN GOVERNMENT WERE LOSING FOREIGN EXCHANGE AND RUPEE WAS APPRECIATING. THEY WANTED ONLY THEIR LIQUOR TO DOMINATE THE MARKET SO THAT THEY GET THE REVENUES. KINGFISHER HAD TO BE STOPPED OR ACQUIRED. THEY KNEW THAT IT CAN BE ONLY DONE BY THE SUPPORT OF THE TREACHEROUS CORRUPT BUREAUCRATS AND POLITICIANS OF INDIA. THROUGH THEY GOT THE AIRLINES GROUNDED BY NOT GIVING CREDIT FOR OIL AND PARKING SPACE. THE INDUSTRY WAS ALREADY SUFFERING DUE TO IMPOSITION OF AIRPORT TAX AND PARKING FEES DUE TO THE NEW AIRPORTS.
THEY MADE SURE THAT NONE OF THE FOREIGN AIRLINES WOULD PUMP IN MONEY INTO KINGFISHER. THEY MADE SURE THAT THE BANKS AND GOVERNMENT DO NOT SUPPORT THEM WITH FUNDS. THEY USED THE MEDIA TO SHOW VIJAY MALLYA'S NEGATIVE PICTURE AS A BLOOD SUCKER AND PERSON GIVEN TO ENJOYMENTS NEVER HIGHLIGHTING WHAT GOOD HE DID AND WHAT A CHARISMATIC BUSINESSMAN HE HAS BEEN.
THEY FUNDED THE EMPLOYEES TO AGITATE AND TARNISH. THOSE EMPLOYEES WHO HAD BEEN EMPLOYED DUE TO HIS CHARISMA FOR MORE THAN A DECADE AND AN HALF WHO BOUGHT FLATS PAID EMI EDUCATED THEIR CHILDREN WHO ARE NOW SELF DEPENDANT ,, RAISED SLOGANS AGAINST MALLYA. AFTER DOING ALL THIS THE FORIEGN LIQUOR GIANT WHO HAD TACITLY FUNDED ALL THIS ACQUIRED THE LIQUOR BUSINESS FOR ZILCH AND A BEAUTIFUL NATIONAL ASSET WHICH WAS GENERATING FOREIGN EXCHANGE SWITCHED HANDS. THE BUREAUCRATS AND POLITICIANS MADE SURE THAT INDIA GOES BACK TO IT'S OLD WAYS OF CONTAINING FOREIGN EXCHANGE BY DOING ALL SORTS OF TRICKS INSTEAD OF MAKING PRODUCTS THAT WOULD CATCH THE IMAGINATION OF THE WORLD AND GENERATE EXPORT REVENUE.. WE ARE CRYING MAKE IN INDIA MAKE IN INDIA AND WHAT DID WE DO TO THE GREATEST MADE IN INDIA PRODUCT KINGFISHER BEER ..................
MALLYA MUST BE DISGUSTED BECAUSE HE LOST THE WORTH OF ALL HIS TALENT AND CHARISMA : NOT BECAUSE HE WAS NOT CAPABLE , NOT BECASUE HIS TEAM WAS NOT CAPABLE , BUT BECAUSE OF A CORRUPT AND NON COMMITTED GOVERNMENT WHO WOULD PAVE WAY TO AN EASY TAKE OVER TO FILL THEIR PERSONAL COFFERS... NOW THE WHOLE NATION IS CASTIGATING HIM AS A TRAITOR..
FOR ME HE GENERATED TAXES EMPLOYMENT- PAID INTEREST TO BANKS- MADE WORLD CLASS PRODUCTS AND SERVICES, REBRANDED INDIA.
IF MALLYA WAS THE SON OF A MORE GRATEFUL NATION GOD KNOWS HOW MUCH MORE PROSPERITY HE WOULD HAVE CREATED FOR HIMSELF AND OTHERS
sabash!
ReplyDeletesabash Prasad!
ReplyDeletethanks sivakumar sir for your appreciation.. have a great day prasad
ReplyDelete